Ernst & Young is risk-averse when it comes to discussing possible future risks.
I came to this conclusion while (yet again) leafing through the firm’s excellent report on the top 10 risks for business (the 2010 edition, available here).
As a long-time Consulting Magazine writer and researcher, I am comfortable noting that professional services represents a sector in which innovation is crucial. That’s why I was disappointed when an E&Y public relations professional told me that a risk expert within the firm “would not be comfortable” imagining for me what a 2020 report on the top 10 risks for business might look like.
This time, I enjoyed reading about those executive concerns that just missed the top 10:
11) Inability to innovate;
12) Maintaining infrastructure;
13) Emerging technologies;
14) Taxation risk; and
15) Pricing pressures.
“This issue is relatively constant in some sectors,” according to the report. “In other sectors, the issue has risen as technology has become more important in products and business models.”
My sense is that the PR person judged the threat of someone holding the E&Y expert to his or her prognostications 10 years from now to be greater than the value that clients and potential clients might gain from reading an innovative take on a topic that seems to grow more important Cheap NFL Jersey oakleys sunglasses cheap, and more valuable oakleys sunglasses cheap, every year. ###
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“Inability to innovate” is notable based on rising from the 18th slot in E&Y’s 2009 report to the 11th position this year.
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